Hello, Medium.
What is this content going to be?
If you landed here, you might be wondering what you are getting into. Or, what you could be getting into.
For a while now, I have referred to myself as a customer data usefulness enthusiast. I am still sorting out exactly what that means to me, but at the high level it goes something like:
- Be thoughtful about customer data always and forever. Not all customer data is useful customer data.
- Understand how and when customer data can be separated into business data, so that it may remain useful.
More on #CustomerDataUsefulness at another time.
CDP Resource content is coming back
On Medium, I will be posting updates about the content that goes live on cdpresource.com. This will begin with a retrospective on the 2018 CDP Buyers’ Guide I published, which can still be accessed on the site, or here (no login etc required): https://drive.google.com/file/d/1FOLwv2yVzVA_BDD7uI0mVcPa4A7NMKhf/view
From there I will re-post some of the original content word-for-word, with commentary after gaining another 4.5 years of experience in the customer data space.
I hope you’ll come along for the ride!
ToddB
