In the last 8 years, I’ve seen, responded to, contributed to, and several other verbs, customer data platform RFPs. From all of the sides. The scope can be amazing. Often, in these cases, an organization requires a mix of technologies. The RFP is written for a single technology. …

What is this content going to be? If you landed here, you might be wondering what you are getting into. Or, what you could be getting into. For a while now, I have referred to myself as a customer data usefulness enthusiast. …