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Todd Belcher (CDP Resource)

4 Followers

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Re-defining the Customer Data Platform

Re-defining the Customer Data Platform What I learned in trying to help organizations buy and implement the right CDP was this: The only way there was such thing as “the right CDP” was to flip the definition on its head. No software provider can define what it is. It does no good. They’re just stating…

Customer Data Platform

2 min read

Re-defining the Customer Data Platform
Re-defining the Customer Data Platform
Customer Data Platform

2 min read


Aug 1

Holding the CDP RFP wrong? Modularize it.

In the last 8 years, I’ve seen, responded to, contributed to, and several other verbs, customer data platform RFPs. From all of the sides. The scope can be amazing. Often, in these cases, an organization requires a mix of technologies. The RFP is written for a single technology. …

Customer Data Platform

1 min read

Holding the CDP RFP wrong? Modularize it.
Holding the CDP RFP wrong? Modularize it.
Customer Data Platform

1 min read


Mar 2

Hello, Medium.

What is this content going to be? If you landed here, you might be wondering what you are getting into. Or, what you could be getting into. For a while now, I have referred to myself as a customer data usefulness enthusiast. …

Customer Data Platform

1 min read

Hello, Medium.
Hello, Medium.
Customer Data Platform

1 min read

Todd Belcher (CDP Resource)

Todd Belcher (CDP Resource)

4 Followers

A customer data usefulness enthusiast with over 15 years of experience in technical, pre-sales, and customer success roles for customer data companies.

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